Best advertising campaign for D2C promotions

This award will identify and acknowledge such companies that have a creative concept or design innovation as their business premise

D2C / eCommerce companies take a long time to break even. The Award will recognize such D2C / e-commerce companies who have posted profits

This Award will benchmark the organization that has the best customer experience and ease in transaction right from ordering to delivery

This award will be ranked on the basis of site usability, product and content and efficiency of delivery and customer satisfaction

The most imaginative initiatives in the online retail space, ranging from site design, usability, customer experience, service, need fulfilment or any other area of the D2C discipline

Social media employed to demonstrate business benefit in an innovative way. Active conversations on Twitter, use of Facebook, Instagram and blogs are becoming standard; what sets your social media engagement apart from the rest of the packs

This award will recognise the company that can demonstrate, through service improvements, product innovation and technological enhancements, a measured improvement in service and customer satisfaction

Awarding the influencer marketing campaign that has been most creative, strategic and effective in achieving its objectives

Awarding a social media commerce strategy that has successfully achieved set goals

Awarding a video strategy that successfully promoted a product, initiative

Awarding a D2C / e-Commerce company whose use of new technology has most significantly enhanced the customer experience

Awarding a mobile application that most successfully achieved set goals

Awarding the marketing effort that has been most successful in adapting following unforeseen market changes

Awarding a marketing campaign that successfully generated buzz or increased awareness around a new product or initiative

Awarding the D2C / e-Commerce company who has most effectively employed customer feedback

Awarding the D2C / e-Commerce company who has been able to tailor each shopper’s experience most successfully

Awarding a subscription or membership strategy that has successfully achieved set goals

Awarding the D2C / e-Commerce company who has best utilized a combination of in-store and online experiences to increase sales

Awarding the D2C / e-Commerce company with the most seamless e-commerce experience

Awarding the community building strategy that resulted in consistently high audience engagement and a strong sense of community built around a brand

Awarding D2C company which achieves weaving a story around the brand successfully

Awarding the D2C company who has most effectively changed the way customers shop and discover their brand(s)

Awarding the brand who has most successfully streamlined their efforts to sell directly to consumers

The award is open to a tech solution company which is aiding D2C / e-Commerce organisations through cutting edge solutions

The award is open to logistics service providers who are aiding D2C / e-Commerce brands deliver their products across India